"We sell a heavyweight embroidery film called Romeo — my partner was a wardrobe mistress at the time it was delivered, making costumes for Romeo and Juliet. The name really caught on and we sold a lot more film than we might have otherwise. You might forget, Avalon, Solvy, Supersolvy or Hissilon, all invented by men, but who can forget Romeo?

"We had two lightweight films called Gulietta and Verona, but it was Romeo that captured the buyers' imaginations."

Coral Bailey

Craftmistress