Productivism
The multiplicity of human being is once again forcibly reconfigured to isolate and affirm only those features of life and body that can be rendered productive. (VC 92)
Whether that production be my attention to a computer directed machine, or my typestrokes in the office, or my twitches in the video game, Kwinter argues that we're going to live producing more and more with all our wonderful new tools, and with even our dreams and the vagaries of our nervous system turned and tuned to the production of surplus value or the consumption of commercialized intensities.
Information and experience . . . together comprise the new battlefronts to be seized and occupied by technologization, capitalization, and power, though in a way decisively different from earlier historical regimes of subjection. This is because the passage from the management and coercion of physical relations and of bodies to the imposition of precise patterns and habits onto the fluid, labile continuum of human nervous response represents a movement from the crudely empirical and visible to the subtle and invisible. (VC 95)